Having channels to promote your app is crucial for success in the vast mobile app universe. While app stores are important for reaching users, having a dedicated website for your app can significantly enhance visibility. This website allows you to showcase your app’s features, establish credibility, and attract potential users to download and purchase the app.
This article explores the steps involved in building a website using Wix, a popular website creation tool. It covers the concept definition, site structure, domain selection, and the significance of an attractive layout for effective product promotion.
I hope the tips and information provided here will enhance your project if you are getting ready to launch a new app or improve the online visibility of your current app.
What is the purpose of having a website for your application?
Standing out among numerous competing applications is a significant challenge. With hundreds of apps being introduced daily, having a dedicated website for your app is no longer a luxury but a vital requirement. While app stores are crucial for distribution and downloads, a website serves as an informational display and a potent marketing resource.
App stores are crowded places with numerous apps vying for user attention. Having a dedicated website enables you to expand your reach beyond app stores by utilizing search engines, social media, and other digital marketing tactics.
Some ways to showcase the characteristics, advantages, and unique aspects of an app website include providing thorough and appealing descriptions. This can involve incorporating screenshots, videos, user feedback, and other content that emphasize the app’s worth and persuade visitors to become users.
By optimizing your app website with appropriate keywords, you improve the likelihood of being discovered by users seeking similar solutions on search engines such as Google. This boosts organic traffic to your site and, in turn, to your app.
A professionally designed website conveys credibility and competence, crucial for attracting users. It also functions as a direct communication platform to share news, updates, and relevant content with your audience.
The website might have a support area featuring FAQs, guides, and contact details to assist users in resolving issues and finding answers, enhancing user satisfaction and showing concern for customer experience.
Choosing a domain for your app’s website
Choosing the right domain for your app website is crucial for its success. It’s important to select a domain that is easy to remember and type, and accurately reflects your app.
Ideally, the domain should match your app’s name or a similar variation to aid user recall and association. If the preferred domain is taken, consider creative alternatives that maintain the essence of the original name.
The extension at the end of a web address is crucial for effective communication. While .com is widely known and popular, it is generic and may not convey the nature of the business immediately. Consider using more specific extensions like .app, .app.br, or .io for better clarity.
It may be beneficial to register the same domain with a different extension to safeguard your brand, even if the desired extension is available. Learn more about this in the article on why registering multiple domains for your website is important.
Choose a domain name that is short, simple to remember and type. Avoid using complex names, hyphens, or numbers as they can be hard to memorize and lead to typing mistakes. Opt for a name that is intuitive and easy for users to recall and share.
Check if the domain you want is available for registration before committing to it. Compare prices on various online platforms to find the best deal, as renewal costs can vary. Be aware that some domains may be pricier than others. Make sure to consider the future costs before making your decision, as domain renewals occur yearly.
Defining the Meaning of Your App Website
It is crucial to spend time clearly defining the concept of your app’s website before beginning its creation. This includes identifying your objectives, target audience, and intended message. A well-defined concept will help steer the design, content, and functionality choices, guaranteeing that the website effectively accomplishes its goals.
The objectives of a mobile app website may consist of enhancing app awareness, drawing in new users, and offering guidance on app usage. Another goal could be to prompt visitors to download and install the app, in addition to providing assistance to existing users.
Defining your app’s target audience is crucial as it can guide site planning and impact various decisions such as layout, messaging, and tone.
It is crucial to clearly communicate the unique features of your app to users and explain why they should use it. The app website provides an ideal platform to showcase and elaborate on its benefits.
Keep in mind the desired actions you want visitors to take on the website, like downloading the app, signing up for an email list, or reaching out to customer support. Ensure that the calls to action are easily seen, straightforward, and persuasive.
Consider utilizing a distinctive layout for your application’s website
A one-page website can be a compelling and direct option for showcasing your app. This layout enables you to lead users through seamless navigation, narrating a story in a structured and deliberate manner without requiring them to click through various pages.
Think of your website’s homepage as a showcase that narrates your app’s journey. Begin with an appealing section that encapsulates your app’s essence and includes a noticeable call to action. As users scroll down, provide more details about the app, focusing on its key advantages and the issues it addresses for users.
Using top-notch images and videos depicting the app in action can pique users’ interest and curiosity to try it out. Showcase the app’s features in distinct sections with clear headings and concise descriptions. Incorporate icons and visuals for enhanced appeal and comprehension. Featuring satisfied user testimonials can also be impactful in illustrating the positive impact of your app on people’s lives.
At the bottom of the page, make sure to have a strong and persuasive call to action prompting visitors to download the app. Also, reiterate or summarize the main message at the top of the page and provide a prominent button to guide users towards the desired action.
Finish the page by adding a footer that includes contact details, social media links, and a short company description. Ensure the website is responsive to various screen sizes for a better user experience.
Templates for creating websites on Wix.
Developing a website without prior experience in web design and development can be challenging and time-consuming. However, there are tools available that enable creating visually appealing and functional websites without coding knowledge or the need to hire professionals, such as online website builders like Wix.
You can choose from a range of professional templates on Wix, including ones made for application websites. These templates have consistent color schemes and design elements, and can be easily customized to reflect your app’s unique look with your own images, text, and colors.
Here are some sample templates available for app websites on Wix.
Krofe is a template designed for a finance application website, making it a suitable choice for managing cryptocurrencies or financial transactions. You can view the Krofe demo here.
Bits is a website designed for financial applications or data management. Explore the demo for Bits.
Website for a game application called Pirates of the Island with a casual yet engaging appearance, ideal for building a game app site. Check out the Pirates of the Island demo on the website.
Aliens Siderais has a game theme with a geek and science fiction touch. Try out the Aliens Siderais demo here.
All the templates displayed can be customized. Simply sign up for a Wix account to begin editing the selected template. Editing is free, and you can publish your site without any charges. Additional features like a custom domain and removal of the Wix Footer brand require payment. The plan with just the domain costs R $ 6 per month.
The user-friendly Wix platform enables easy and fast template editing, even for those without technical expertise. You can effortlessly customize elements, incorporate new sections, adjust fonts and colors, and integrate videos and images with minimal effort. This means you can design a professional website in just a few hours.
Choosing a premade template offers the advantage of being designed by professionals with expertise in design and usability, ensuring responsiveness across various devices like desktops, tablets, and smartphones.
Using a platform like Wix for creating websites has additional benefits like hosting, SEO optimization, and various integrations such as traffic analysis and email marketing services. It is recommended to review the paid plans of the platform to access these integrations.
Alternatives to developing the website: options for hosting the application site
If you opt to build your app’s site using Wix, hosting is taken care of as part of the service, even on the free plan. Alternatively, other website creation platforms offer similar solutions.
A shared hosting service is a cost-effective and efficient choice suitable for small to medium websites with limited traffic. Trusted shared hosting providers like HostGator and Hostinger are available for consideration. To explore further, refer to our comparison of the top hosting services in Brazil.
In summary
Developing a website for your app is a valuable investment that can lead to substantial outcomes for its success. By adhering to the guidelines and suggestions provided, you can establish a robust online presence, draw in fresh users, and enhance your app’s capabilities in the current competitive market.
By being creative, strategic, and attentive to details, you can develop a unique application website that sets itself apart from competitors, increases downloads, and supports your app in reaching its full potential.
Create your website for no cost using Wix.
Publication date: May 20, 2024
Tags include Tools, Tutorials, and Wix.
