Having a reliable online presence is no longer just an advantage but has become essential for businesses of all sizes in today’s digital landscape. It serves as a platform to display products and services and is crucial for reaching new customers. Luckily, there are numerous companies providing tools and resources to help businesses thrive in the digital world. Google, for instance, offers a wide range of products tailored for the business sector.
In this article, we will examine the best Google tools available online that can help enhance your online business and increase efficiency. Some tools are free and open to everyone, while others provide advanced features for those aiming for a higher level of professionalism. Let’s take a look, shall we?
Free tools that are essential for establishing an online presence.
Despite the popularity of social networks, having a website remains a primary way for businesses to establish their online presence. Google provides important and free tools for website owners or publishers to utilize. Let’s explore some of these tools.
Create your website easily and for free with Google Sites.
Google Sites is a free website building platform provided by Google that is user-friendly and requires no design or programming skills. It operates entirely online, making it ideal for creating basic institutional websites.
The websites created adjust to various screen sizes, like those of computers, tablets, and mobile phones, for optimal navigation. Hosting for the website is free, eliminating the need for a separate hosting service. You can utilize the provided free Google address or link a custom domain. The only cost involved would be the annual domain registration, ranging from 40 to 100 reais, depending on the extension chosen. Having a custom domain is advised to convey a professional image to customers.
The tool provides pre-made templates for quick start, enables the creation of various pages (like About, Products/Services, and Contact), and facilitates content insertion with prepared layouts, text, images, buttons, maps, and contact forms. Additionally, the footer can be customized and may contain essential details like contact information or links to social media platforms.
Google Sites has some restrictions, like fewer themes and limited customization options. Nevertheless, it remains a good free choice for creating a basic and effective website, enabling users to promote themselves and enhance visibility in search engine results to attract potential clients.
Understand the visitors to your website using Google Analytics.
Google Analytics is a no-cost and robust tool for tracking website traffic and user activity. It enables the examination of key metrics like new user count, traffic origins, and page interaction. This tool allows for the assessment of marketing campaign effectiveness and pinpointing top-performing channels for visitor acquisition. Moreover, it aids in identifying high-traffic and engaging content for optimization and creating reports to extract valuable business insights.
Google Analytics can function on any website, regardless of the platform it was built on. However, on Google Sites, integration is simple through the site creator’s control panel.
Enhance your presence in search results with Google Search Console.
Google Search Console, previously called Webmaster Central, is a no-cost tool that assists in monitoring a website’s performance on Google search results. It enables users to observe how Google indexes their site and detect technical issues that might impact visibility, making it a crucial tool for SEO enthusiasts.
Some features of the Search Console involve checking the indexed pages of your site, the search terms leading to your site, and the clicks and landing pages for each search term. These are just a few examples of the tools available.
To utilize Search Console effectively, domain property verification is essential. For Google Sites, there are various methods available for property verification, with one simple option being the utilization of your Google Analytics account. Further details can be found in a Google help article regarding this verification process.
Raising the standard with the advanced Google Workspace professional package
Small businesses looking to enhance their communication, streamline internal collaboration, and gain better control over their data can upgrade from free tools to Google Workspace. It is a paid service package offered by Google, designed for businesses of various sizes, including freelancers and small teams.
Google Workspace offers a variety of tools and resources, as highlighted in a review by Google Workspace. Here is a compilation of the most popular and sought-after services within the suite.
- Gmail Professional enables users to create an email address using their own domain (e.g. contact@yourcompany.com), enhancing credibility compared to a free email service. Unlike personal Gmail, this service does not show ads and offers more storage space.
- Google Drive offers cloud storage with increased capacity and features, including Team Drives (accessible with the Standard plan). It enables users to share files and folders with individuals using external Google accounts for free, while maintaining control over the shared content.
- Collaboration tools such as Documents, Sheets, Presentations, Meet, and Chat enhance teamwork by enabling real-time collaborative document creation and editing, as well as effective internal and external communication.
- Google Sites is included in Google Workspace, allowing for seamless integration with other tools to create professional websites, including custom domain connections. Additionally, it can be used to create private team websites, functioning like an intranet.
- Google Workspace provides a central admin panel for managing users, domains, and setting up security policies. Users can access support through chat, email, or phone at no additional cost for any queries or issues.
Google Workspace offers various subscription plans with prices starting at R$32.72, and users can avail a 15% discount coupon. Additionally, there is a 14-day free trial available for users to test the service.
Visit the Google Workspace plan page to find out more.
Artificial Intelligence is available to support your business within Google Workspace.
Google is enhancing productivity and efficiency in Google Workspace by incorporating advanced AI features.
Gemini designed for use in workspaces.
Gemini is a sophisticated AI that seamlessly connects with various tools like Gmail, Documents, Sheets, and Meet. This smart assistant aids in composing emails, offering text suggestions, fixing grammar errors, and providing support in document writing and organization. Gemini can produce content summaries based on basic prompts, simplifying the process of creating reports or proposals.
It can assist in analyzing and condensing data in spreadsheets and generating meeting summaries in Meet, a highly beneficial capability. Our testing of this feature yielded impressive results. Gemini not only transcribes the meeting comprehensively but also produces a concise summary of the discussed topics and sends it directly to the participants’ emails.
Gemini is accessible on all Google Workspace subscriptions, with limited features on the Starter plan and complete compatibility on Standard and Plus plans. For additional information, check out our Gemini review or visit the service page.
NotebookLM
NotebookLM is an AI expert that specializes in analyzing vast amounts of data to extract valuable information. It can summarize uploaded documents, pinpoint essential details, and address specific queries using the available sources.
It offers citations for sources and a “Studio” section for notes, summaries, and other content creation tools. There is a free version for Google accounts, and an enhanced NotebookLM Plus version available in Google Workspace plans.
To find out more, you can read our NotebookLM review or visit the service page directly.
Selecting the appropriate tools for your company’s needs
The Google tools you choose will vary based on your business’s stage and current requirements.
Google Sites, Analytics, and Search Console are perfect for beginners or those requiring a simple and cost-free online presence. They enable you to establish a website, enhance visibility on Google, and track website traffic.
Google Workspace is the logical choice for enhancing communication, collaboration, and control within a company, as it provides a comprehensive set of tools for daily operations.
AI tools like Gemini and NotebookLM are valuable assets for Google Workspace users looking to boost productivity and enhance content creation and data analysis.
You can begin with no-cost tools and then switch to Google Workspace as your business expands and requirements change, integrating its AI capabilities to boost your business efficiency.
The Google ecosystem offers vital resources for the development of any company.
Google provides a wide variety of tools that can be valuable allies in your online endeavors, ranging from creating basic websites with Google Sites to utilizing advanced analytics and optimization tools like Google Analytics and Search Console. Additionally, the Google Workspace suite offers professional email services and collaboration tools, now enhanced with advanced AI features.
Small businesses can enhance their online presence, streamline operations, improve efficiency, and drive growth by using tools tailored to their requirements in the digital market.
I suggest visiting the Google Workspace website to discover and explore its full range of features. Feel free to ask any questions by leaving a comment, and we will assist you to the best of our ability! 🙂
Published on 03/06/2025 with an update on 30/07/2025.
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